RE/Himalayan Launch-CAMPAIGN

For over 60 years, Royal Enfields have traveled the Himalayas. Out of these decades of experience, in 2016 Royal Enfield has released its first purpose-built adventure tourer, the Himalayan. To mark the launch of the motorcycle, Wieden+Kennedy Delhi created an integrated campaign featuring a film, a documentary-style backstory and a series of stunning images of the motorcycle in its natural home. Shot in the highest reaches of Ladakh, the campaign traces the journey of the motorcycle within the historical and mythical landscape that inspired and shaped it – the Himalayas.